the _business model_ is simple. License channels to pay-tv operators in return for long term revenue. Build shareholder value from reliable income streams. Creating a LIVE channel is complex and initially expensive, but once up and running operational costs are fixed, while the income continues to grow. This guarantees excellent and growing profit margins. On top of that there’s money to be made on the Internet (advertising + subscription), and from post-produced content sales, derived from the LIVE broadcasts.
the _distribution model_ is equally straight-forward. We have a very close partnership with Global Media Consult. Their agents around the world represent our channels and secure license agreements from pay-tv operators in their various territories. Our IP based distribution system gives us a truly global reach without having the costly overhead associated with satellite distribution. This gives us a unique competitive advantage in challenging economic times and a recipe for very healthy margins in better days.
the _content model_ is about connection, immersion and community. It’s really quite simple … being LIVE allows the viewer to immerse him/herself in the broadcast. To, instead of merely being an observer, become a participant; telepresence. It also creates a great sense of anticipation, of not knowing what is coming next, … because it’s LIVE and real-time. This unscripted, immersive experience format is the ultimate reality television.